Nutricellula Overview

Business Plan

NutriCellula, Inc. is a nutriceutical, development and marketing company and was founded in August 2012. We started providing marketing services to nutrition companies in August 2012.  In the first quarter of 2013 we completed manufacturing of a limited number of bottles of our U.S. Patented Formulation energy, muscle, and sexual enhancement dietary supplement brands.  In March we developed, manufactured and field tested the acceptance and viability of two types of super herb electronic cigarettes made with the patented formulation and deer antler velvet extract added into e-liquid cartridges.  We have been receiving amazing feedback about the super herb cigarette and the opportunity that exists with the creation of this new product category combining health and nutrition with alternative smoking choices. 
NutriCellula has partnered with Indena and Natures Value to develop and manufacture the first Patented Sexual Enhancement, Energy, and Muscle line of herbal dietary supplements. The U.S. Patent No. 7,438,934 license was acquired from Indena in December 2012.  Indena is one of the world's leading botanical ingredient companies in the identification, development and production of active principles derived from plants, for use in the pharmaceutical, health-food and personal care industries.  They generate approximately $200 million a year in sales.  Indena introduced NutriCellula to our supplement manufacturing partner Natures Value who manufactured our patented formula dietary supplements.  Natures Value is a cGMP nutritional manufacturing company based in Long Island, New York. In addition to manufacturing the supplement brands, they provided a substantial line of credit and key nutritional supplement resources.  They have over 350,000 sq. ft. of manufacturing in 2 locations with approximately $100 million in sales.            Male Enhancement  - patentedmalepill.com           Gay Pill facebook.com/GayPill NutriCelllua has been providing marketing services to nutrition companies and one area of good success has been working with Network Marketing companies that have celebrity spokespersons.   We have included in our Product Catalog the following products:
  • 4 Patented Formulation Brands - Female Formulation, Gay Pill, Male Enhancement, Mighty Pill.  We have current inventory of 30 capsule and 10 capsule bottles.  We are set up to do product fulfillment from Los Angeles and Pennsylvania.   We chose Apex Global Fulfillment in the east because they are close to our supplement manufacturing facility, proximity to major suppliers and buyers, and have a supplement sampling program.   www.useapex.com
  • Vaper Fuel - Vaper Fuel is the brand we have developed for the Super Herb electronic cigarettes we have developed. . We manufactured an initial inventory of 500 Vaper Fuel Patented Formula and Antler Velvet extract rechargeable electronic cigarettes and did our first market research starting on April 4 at The Phoenix Forum in Tempe, Arizona.  Since then we have attended the Specialty Retail, Mall and Kiosk Show, Lingerie Show, Car Wash Show, Vending Machine Show, Tobacco Retail Show, The Money Show, Digital Hollywood, Google events, and the Hospitality Design Show.   We have generated interest, prospects, and pending orders from over 600 individuals, distributors, retail stores, dental distributors, bars, night clubs, vending machine owners, kiosk owners, and online website publishers in various sales channels who want to purchase the super herb and other electronic cigarettes and eliquids.
  • Vaper Fuel - www.vaperfuel.com/super-herb-ecig--eliquids.html
  • Antler Fuel – www.antlerfuel.com
  • DuraSmoke, NE Where, Smoke Safely Electronic Cigarettes and eLiquids . The selection of these other products was decided after reviewing 100 electronic cigarette websites, doing field research speaking to hundreds of individuals at convenience stores, tobacco stores, Vapor Lounges, and trade shows.  The product mix was determined on the pricing, quality and diversity of how many marketing channes we could successfully sell.  An example is the Smoke Safely Sample Display Program and pricing that NutriCellua developed. 
  • Smoke Safely Display Program - www.nutricellula.com/smoke-safely.html
Super Herb Electronic Cigarette History
  • It was at the Natural Product Expo in March 2013 while having supplement sales meetings with distributors that we first learned about Deer Antler Extract. Within 2 weeks we had done research on Velvet Antler and Electronic Cigarettes, called the President of the North American Elk Breeders Association, purchased 1 pound of velvet antler powder from a elk breeder in Wisconsin, and sent this along with the patented formula from Natures Value to another  cGMP nutritional supplement facility in Wisconsin who extracted the powder from the antler powder and patented formulation powder into a purified liquid extract. Both extracts were then sent to a ISO 2000 electronic cigarette and eliquid manufacturing company in Wisconsin that produced 500 recharegable units for NutriCellula.  While doing are market research we evaluated the next type of health and nutrition products to produce with Antler Velvet.  
The convergence of industries, our product mix and our unique strategy provides additional opportunities.
  • News - Deer antler extract being used by professional athletes, being banned by NFL, MLB, NBA, and Health advantages using Electronic Cigarettes
  • Established industries with substantial yearly revenues – Tobacco ($100 billion US),
  • Supplements {$200 billion Global), Sexual Enhancement Category ($14 billion 
  • Quickly growing product categories – Electronic Cigarettes (7 years, $500 million), and Energy Nutritional category $10 billion. 
  • NutriCellula is developing, marketing, and distributing a new category of nutriceutical E-Cigarettes and E-Liquid Life Style Brand called Vaper Fuel, a Super Herb line of electronic cigarettes and e-liquids developed with Velvet Antler Extract and the United States Patent No.  7,361,370 sexual formulation.
Electronic Cigarette Trade Show Business Development for various marketing channels for retail and distributors include - Convenience store, Car Wash, Restaurant/Bar, Health Nutrition, Tobacco www.nutricellula.com/client-biz-dev.html
  • List of events we have attended and are planning to attend that provide sales channel opportunities with little or no competition 
  • Client Business Development - www.nutricellula.com/event-biz-dev.html ​
Positioning as a health and nutrition company provides strength to marketing in the Health Professional channels - Dental Distribution, Dentists, Hygienists, The Smoke Safely product has already been exhibited at dental show in Texas with great success. 

MARKETING CHANNELS

  • Adult Novelty
  • Affiliate Marketing
  • Alternative Smoking 
  • Bar and Restaurants
  • Business Opportunity
  • Call Centers
  • Convenience Stores
  • Corporate Promotions
  • Dental 
  • Direct Response
  • E-Cigarette
  • E-Liquid
  • e-Commerce
  • Events
  • Fairs
  • Gaming
  • Hunting
  • Home Parties
  • Mass Merchandise
  • Medical 
  • Natural Products Industry
  • Network Marketing
  • Premium 
  • Private Label
  • Product Placement
  • Online
  • Sports
  • Vape Industry
  • Vape Lounges
  • Video

Team 

Management 
Brad Turner, Marketing, Product Development
Greg McAndrews, Business Development
Accounting
Peter Leonard, Accountant, Tax Attorney
Advisors Supplements
Greg Ris, Vice President Sales, Indena,
Oscar Ramjeet, President,  Natures Value
E-Cigarette and Tobacco Advisors
Dan Bartholow, General Manager, Sucurrience, LLC
Larry Glass, National Accounts, Smokeless Tobacco
Banking                                             
Wells Fargo, Francisco Ramirez
Bookkeeping                                    
Sadia Benkirane
Design                                               
Creative Director, Mark Heninger,
Project Manager, Antoinette Caserta, Logos,
Website, Dennis Eliezer Bueno
Financial Public Relations               
Greg McAndrews, McAndrews and Associates
Fulfillment - Samples, B to B, Consumer                           
David Glickman, Apex Global Fulfillment,
Ingredients                               
Greg Ris, Vice President, Indena
Insurance                  
Oscar Ramjeet, President, Natures Value
Dave Simmermacher, Tutton Insurance,
Dick Griffin, Grifcon Enterprises, Inc.
Labels  (Barcode, Nutritional, Packaging, QR, UPC)
Phil Peretz, Nationwide Barcode
Legal
Corporate, John Case, Law Offices of John Case
Internet, Advertising, Claim Substantiation, Brian M. Wishnow, Amin Talati, LLC
Supplement Compliance , Anthony L. Young, Kleinfeld, Kaplan and Becker, LLP
Trademarks, Mark Giarratana, McCarter English
Manufacturing,
Oscar Ramjeet, Natures Value
Packaging
Bottles, Bob K, Formulations For Life
Printing
Labels, Marcela McCaffrey, New York Label
Public Relations,
David Kuff